You heard the title, and you might be wondering, and no, it's not a rant your thinking of. It's not a rant about diversity (or lack thereof), it's not a rant about ugly women in gaming, or a rant against feminism or social justince. Here's the thing, Sweet Baby Inc. is some "consulting firm" that gaming studios go to hire so they can make sure their games aren't gonna offend or anything, making sure their games aren't racist, sexist, homopobic, transphobic, or just plain bigoted. See the lapse in logic there? You have to hire some company in Canada to make sure your product isn't racist, we already have a cheaper way of doing that: HIRE WRITERS! What do you think they're here for? Just picking their asses all day doing nothing?
You see, this is a thing that's been bothering me for a decade now, is people who make it their whole thing where they aren't racist or sexist, the types of guys who start shit every Thanksgiving by yelling at their family memebrs, the guys who tell you not to use the term "Rule of Thumb" because of the dumb myth associated with it, the types of guys who will say "Refugees welcome" up until they live in their house, then it's close all borders.
The term here is grifters, specifically of the fake liberal variety. ESG and Blackrock is making it so companies get paid more for not being racist. It's kinda like that South Park episode where Kyle says he'll give Cartman $40 if he doesn't make fun of his stereotypically Jewish cousin, that's how Blackrock and Sweetbaby and other companies like that are treating regular companies, like they're Cartman, and they'll get money if they don't make bigoted offensive content. Of course, would Cartman learn to be tolerant of other cultures and be more sensitive for extra money? No he wouldn't, so this model will backfire spectacularly, because you only act woke just so you get paid.
We like to say "Throw money at a problem until it goes away" but sometimes you need to know where to throw that money.
Of course, I do think that Blackrock, ESG, Sweetbaby, etc. are just misguided and out of touch billionaires, and the recent freakout of a SweetBaby employee is analogous to swiping a razorblade from a toddler's hand, that when they get denied a dangerous object they don't know how to use, they whine, stomp their feet, and cry for a while, until they move on to something else. As I said, Eastern wokeism is worse because they get away with making Jack The Ripper a woman, or turn ships into girls. The problem there is it's way more hidden and internal, where the companies know they can use the fans to screech at critics of their games, they know to keep their damn mouths shut.
Like for instance, I can go on Twitter and say "Playing Nikke is like being waterboarded with a lethal concoction of diarrhea and piss" right now, if Nikke was a western game, the devs would screech, whine, and cry about my comment, and get featured on those clickbait Youtube videos like "Nikke devs have woke breakdown over criticisms" or some shit, but Nikke was developed in Korea, and all I would get is silence from the devs, but have the fans make asses of themselves. So what's worse, a game made by screeching karens, or a game made for screeching karens?
Let me be the CEO of Sweetbaby, I would pay companies extra for making good games, and a few hookers for the CEO, while companies who make shitty games gets a truckload of diarrhea through the envelopes, and the CEOs will still get hookers, but they're either old and/or fat cellulite types with sagging tits, or really gross fat guys. ShiftUp's mailing room would smell like a mariachi band farted in there.
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